We are honoured to announce our pledge of AED 5 million in support of the 11.5 Edge of Life campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The campaign aims to provide life-saving nutritional support to five million children facing severe hunger and malnutrition around the world.
As a company rooted in the UAE, contributing to initiatives like this is something we feel strongly about. It is part of our ongoing commitment to humanitarian causes that reflect the values of the nation we are proud to be part of.
The 11.5 Edge of Life campaign takes its name from a clinical measurement used to assess child malnutrition. Launched under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign targets a fundraising goal of AED 1 billion and is implemented in partnership with UNICEF, Save the Children, the Children's Investment Fund Foundation (CIFF), and Action Against Hunger.
This campaign is the latest in a series of humanitarian initiatives under MBRGI that we have been proud to support. Since its founding in 2015, MBRGI has directed more than AED 13.8 billion toward humanitarian programmes, reaching 788 million people across 118 countries.
These are not campaigns we support once and move on from. They represent an ongoing commitment on our part to stand behind His Highness's vision for a more compassionate world, and we intend to continue doing so.
To learn more about the campaign, visit here.
Our support for the 11.5 Edge of Life campaign is an extension of our CSR initiative that guides how we give back as a company. We believe that our responsibility does not begin and end with the properties we develop. The communities we build in, and the broader world those communities are part of, matter to us.
This ongoing initiative is our way of acting on that belief. Whether through large-scale humanitarian pledges or ongoing community efforts, we are committed to contributing in ways that are meaningful and consistent with the values of the UAE.
We are grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum for continuing to lead initiatives that give all of us, individuals and businesses alike, the opportunity to be part of something larger than ourselves. We encourage everyone to contribute to the 11.5 Edge of Life campaign this Ramadan and help make a difference in the lives of children who need it most.
Peace Homes Development is a leading Dubai-based real estate developer known for its unwavering commitment to craftsmanship, innovation, and lifestyle excellence. With a distinguished portfolio of signature developments and a vision of making luxury a way of life, the company continues to shape the future of luxury living.
Beyond property development, Peace Homes Development is dedicated to enriching the cultural and social landscape by creating experiences that connect people and elevate everyday life.
For more information, visit www.peacehomes.ae.